Direct shipper development
Build direct relationships with shippers.
We help carriers identify and approach potential direct customers strategically, so growth does not depend entirely on load boards and brokers.
The difference
Searching load boards is not the same as building customers.
Load boards and brokers are useful, and most carriers will keep using them. Direct relationships add a second, steadier source of business.
Load boards and brokers
- Fast access to available freight
- Loads are posted and priced for competition
- Little relationship with the shipper behind the load
- Freight volume depends on the market each day
Direct shipper relationships
- Repeat business with customers who know your company
- Conversations about your service, not only your rate
- More predictable planning for equipment and drivers
- A customer base you build and own
Process
From research to relationship.
- STEP 1
Research
Identify shippers that fit your equipment, lanes and capacity.
- STEP 2
Prospect
Build a qualified target list and the right contacts.
- STEP 3
Outreach
Professional, consistent outreach on behalf of your company.
- STEP 4
Follow-up
Persistent, organized follow-up so opportunities do not go cold.
- STEP 5
Opportunity
Turn conversations into real opportunities to serve the shipper.
- STEP 6
Relationship
Support the ongoing relationship between the shipper and your company.
What is included
The sales work a small carrier rarely has time for.
- Direct shipper prospecting
- Lead research
- Business development and sales outreach
- Carrier representation
- Shipper relationship development
- Prospect follow-up and market research
- Sales pipeline development
- CRM management and customer relationship support
What we do, and what we do not promise.
We develop opportunities, build relationships and create pipeline. We do not guarantee freight, revenue or shipper contracts. Results depend on your equipment, lanes, service quality and the market.
How the work is structured
Transportation services are performed directly by the authorized motor carriers we represent.
- Agreements are between the shipper and your company.
- Your company performs the transportation.
- Your company invoices the shipper directly.
Ready to build direct customer relationships?
Tell us about your equipment, lanes and goals. We will talk through how direct shipper development could work for your company.